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B2B Marketing Manager - Professional Services
Stock & Option Solutions - Englewood, CO
posted about 2 months ago
About the position
The Marketing Manager at Stock & Option Solutions is a pivotal role responsible for developing and executing comprehensive marketing strategies to drive growth in the B2B professional services sector. This position requires a results-driven individual who can collaborate with various stakeholders to enhance brand visibility and engage target audiences effectively. The role emphasizes creativity, innovation, and a strong focus on delivering exceptional client experiences while managing multiple marketing initiatives.
Responsibilities
- Design and implement comprehensive marketing strategies aligned with company goals.
- Develop and execute strategic multi-channel campaigns (digital, print, social media, email, etc.) to attract and retain customers.
- Lead content development for the website, social media, email campaigns, and other marketing materials.
- Maintain brand consistency across all marketing efforts and enhance brand visibility.
- Analyze market trends, competitors, and customer insights to identify growth opportunities.
- Manage SEO/SEM, social media, and website performance to optimize online presence.
- Identify and manage industry events, partnerships, and sponsorships that align with company goals.
- Track, analyze, and report on the performance of marketing initiatives, using insights to improve outcomes.
- Manage the marketing budget to ensure cost-effective strategies and maximum ROI.
Requirements
- Bachelor's degree in business, marketing, communications, or related field
- 4+ years of experience in B2B service industry-related business or marketing
- 1+ years of experience in a supervisory role
- Copywriting and marketing campaign experience
- Organizational leadership, planning, and project management
- Professional interpersonal, written, and oral communication skills
- Competency in Microsoft applications, including Word, Excel, PowerPoint, and Outlook
- Canva, Adobe, Salesforce & HubSpot experience highly preferred
Nice-to-haves
- Experience in the equity compensation industry
- Familiarity with analytics tools and reporting software
- Strong networking skills
Benefits
- Comprehensive medical, dental and vision insurance
- Remote work with flexible schedules
- Flexible 401k with match
- Competitive pay
- Paid time off and paid holidays
- Basic Life Insurance at no cost to employee
- EAP Plan access
- Training & education opportunities
- Team-building events & programs
- Referral bonus
- Access to thousands of corporate retail discounts
- Disability, life, and accidental insurance options
- Health and dependent care flexible spending plan options
