About the position
The Product Specialist role involves comprehensive training that covers various aspects of customer interaction and product knowledge. Training will include the utilization of a Customer Retention Management system (CRM), step-by-step guidance on customer interaction, daily tasks, product training, and insights into the Business Development Center (BDC). Additionally, the role requires online manufacturer training and knowledge of other departments within the dealership, such as Service, Parts, and Body Shop. Understanding paperwork, the importance of Customer Satisfaction Index (CSI), conflict resolution, and the delivery process are also key components of the training. The Product Specialist will be responsible for customer follow-up processes, appointments, and familiarization with Finance and Insurance (F&I) products, as well as visiting other dealerships to enhance their knowledge.
Responsibilities
- Utilize Customer Retention Management system (CRM)
- Engage in daily tasks related to customer interaction
- Participate in product training
- Understand the Business Development Center (BDC) operations
- Complete online manufacturer training
- Gain knowledge of other dealership departments (Service, Parts, Body Shop)
- Understand and manage paperwork
- Focus on Customer Satisfaction Index (CSI)
- Resolve conflicts effectively
- Learn the delivery process
- Manage customer follow-up processes and appointments
- Familiarize with Finance and Insurance (F&I) products
- Visit other dealerships for knowledge enhancement
Requirements
- College Graduate is preferred
- Possess character and appearance standards of the dealership
- Maintain a positive, wholesome attitude towards life and sales profession
- Engage in regular self-improvement programs
- Ability to get along well with other employees
- Possess excellent communication skills, both face-to-face and over the phone
- Know how to set objectives or quotas and develop action plans to achieve them
- Come to work each day with a planned agenda
- Have a positive owner-follow-up system
- Ability to communicate openly with management
- Learn why people buy and how to meet the needs of various customers
- Know the company sales and credit policies
- Have thorough product knowledge of own products and general knowledge of competitive products
- Follow a sales plan with every customer
