Associate Manager, Marketing Brand Management Home Cleaning

Full-time - Mid Level

Remote - Chicago, IL

Chemical Manufacturing

About the position

The Associate Brand Manager, Home Cleaning Equity and Portfolio role is a project-based role supporting both the Equity and Portfolio sides of the business. On Equity, the role will support the development and execution of brand equity strategies, promotion planning, and integrated marketing communications for key defined projects across Windex, Shout and Pledge. The role will work together with the creative agencies, brand marketing portfolio teams and OMNI team to drive brand growth and ensure a seamless consumer journey from awareness to purchase. On the Portfolio side of the business, the role will be accountable for managing key projects within the portfolio strategy, including new product launches and leading large cross-functional teams. The position will report into the Sr. Director of Home Cleaning and will work closely with counterparts on the portfolio and equity team. The role is a great opportunity to gain experience across both the equity and portfolio sides of the business on key initiatives for the Home Cleaning business.

Responsibilities

• Develop and commercialize new product propositions and prepare selling materials.
• Lead a cross-functional team supporting the business through RD&E, CIBA, Finance, Supply Chain, Omni, Demand Planning and Equity.
• Develop a strong understanding of the P&L and levers to meet financial objectives.
• Analyze Nielsen consumption data, consumer research, as well as external and internal data sources to support new product proposition development and business viability.
• Review inputs within New Products launches, Pricing, Distribution, Marketing Innovation and Competition to inform business performance expectations and market share.
• Lead brand equity programs, including creative development, managing IAT agency relationships, SOW, brief development, FOCO strategies, and creative execution.
• Partner with agencies and marketing portfolio teams to develop brand assets, including creative content for Integrated Marketing Communication plans.
• Partner with OMNI to develop retail media strategy & plans and shopper asset development.
• Develop and execute media-to-cart strategies to drive online and offline conversions, ensuring seamless consumer journeys from awareness to purchase.
• Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans.
• Drive implementation of the media-to-cart and omnichannel planning programs, setting timelines, managing completion of strategy and activation plans, and coordinating feedback.
• Responsible for managing SOW and OOP budget, including national promo and partnership with OMNI on shopper budget.

Requirements

• Bachelor's degree and a minimum of 5+ years of relevant business experience OR advanced degree and a minimum of 3+ years of relevant business experience or military experience may be considered in lieu of degree requirement.
• Qualified candidates must be legally authorized to work in the United States.

Nice-to-haves

• Proven project leadership capability and passion to grow within brand management roles
• Analytic capabilities (data mining, insight generation, communicating findings and recommendations verbally and visually)
• Understanding of the fundamentals around managing the business P&L
• Ability to build strong working relationships and lead a cross-functional team
• Works with a sense of urgency and delivers winning results individually and through others

Benefits

• Bonuses
• Long-term incentives
• Matching 401(k) contributions
• Profit sharing based on company profitability, job level and years of service
• Subsidized health care plans
• Maternity/paternity/adoption leave
• Flexible work arrangements
• Vacation purchase options
• Recreation and fitness centers
• Childcare
• Counseling services