Associate Director, Regional Marketing, Cardiovascular - California

About the position

As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio. The ultimate goal is to help enable near-term Squad objectives to achieve long-term brand results. The span of coverage will be most, if not all, of California. Travel up to 50% within the territory.

Responsibilities

• Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health.
• Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
• Develop a regional advocate TL base which aligns to CVR product communication strategy.
• Identify and recommend TLs to provide brand insight.
• Collaborate with the local team to identify emerging TLs.
• Develop and maintain deep clinical expertise to challenge and advance TL thinking.
• Contribute to & inform sentiment tracking along the TL Journey.
• Coordinate and execute plans for company presence at appropriate conferences.
• Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
• Attend scientific/educational sessions to advance clinical expertise.
• Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast.
• Own or contribute to various local and national marketing projects that drive brand strategy.
• Coordinate, share, and consolidate customer insight & intelligence.
• Execute against regional marketing plan that aligns with strategic imperatives of national brand plan.
• Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.

Requirements

• Bachelor's degree.
• Valid drivers license and clean driving record.
• 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer facing.
• 2 years' experience working within the cardiovascular therapeutic area.
• Proven accomplishment in identifying and driving a strategic approach to business.
• Proven track record of sales, customer-facing success, and/or superior project management.
• Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders.
• Demonstrated ability to advance parallel initiatives in a fast-paced environment.
• Proactive, results-oriented, hard-working, self-starter motivated by a challenging task.
• Demonstrated ability to work effectively cross-functionally.

Nice-to-haves

• Bachelor's degree with a life science background.
• To reside in or near the geography.
• Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas.
• Experience working with academic institutions and key accounts.

Benefits

• Health care
• Vision
• Dental
• Retirement
• PTO
• Sick leave