Cramer - Norwood, MA

posted 19 days ago

Full-time - Mid Level
Norwood, MA
Furniture and Related Product Manufacturing

About the position

The Associate Director of Omnichannel Marketing at Cramer is a pivotal role within the Cramer Health Team, responsible for leading the development and execution of an omnichannel marketing strategy that ensures a seamless customer experience across various platforms. This position combines strategic planning, customer journey mapping, and content coordination, leveraging data analysis to enhance marketing effectiveness and technology integration. The ideal candidate will have a strong background in the pharmaceutical market and direct-to-consumer marketing, focusing on innovative customer engagement strategies.

Responsibilities

  • Lead the planning and development of an omnichannel marketing plan.
  • Translate brand strategy into robust omnichannel engagement.
  • Develop focused, integrated, and innovative customer journeys.
  • Measure, report, and improve engagement strategies over time.
  • Provide cross-channel engagement planning expertise for healthcare professionals, patients, and caregivers.
  • Map out customer interactions across all touchpoints to ensure a consistent experience.
  • Ensure messaging and content are aligned and optimized across all platforms.
  • Leverage customer insights, data, and analytics to make strategic choices and optimize campaigns.
  • Deliver polished presentations that educate and engage clients with marketing communication plans.
  • Stay updated on the evolving digital marketing landscape.

Requirements

  • 5+ years of brand, omnichannel, and digital marketing experience preferred.
  • Proficient understanding of the pharmaceutical health landscape.
  • Strong passion for the patient experience.
  • Excellent strategic thinking and attention to detail.
  • Strong presentation skills, including the ability to create impactful presentations.

Nice-to-haves

  • Knowledge of specialty and/or rare disease marketing.
  • Experience with pharmaceutical Patient Support Programs.

Benefits

  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Family leave
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid Time Off
  • Short Term & Long-Term Disability
  • Tuition Reimbursement
  • Wellness Resources
  • Paid holidays
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