[US HQ] Associate Director, North America Launch

HelloFreshIrving, TX
Onsite

About The Position

As the Associate Director, North America Launch, you will play a pivotal role in spearheading new market entries and ensuring successful product launches across North America. Reporting to the [Specific Reporting Manager Title, e.g., VP of Marketing], you will drive strategic planning and execution, collaborating with cross-functional teams to achieve ambitious growth objectives and make a significant impact on our mission to disrupt the traditional food supply chain.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum of 5 years of experience in product launches, market expansion, or related roles.
  • Proven track record of successfully launching products or services in the North American market.
  • Strong understanding of market analysis, strategic planning, and project management.
  • Excellent leadership, communication, and interpersonal skills.
  • Proficiency in data analysis and KPI tracking.

Nice To Haves

  • Master's degree in Business Administration (MBA) or a related field.
  • Experience in the food or subscription box industry.
  • Experience with agile methodologies and rapid iteration.
  • Familiarity with CRM and marketing automation tools.

Responsibilities

  • Lead the strategic planning and execution of new market launches in North America.
  • Collaborate with cross-functional teams (Marketing, Sales, Operations, Product) to ensure seamless product introductions.
  • Develop and manage launch budgets, timelines, and key performance indicators (KPIs).
  • Analyze market trends and competitive landscapes to identify opportunities and mitigate risks.
  • Drive post-launch analysis and optimization to ensure sustained growth and customer satisfaction.
  • Manage and mentor a team of launch specialists, fostering a high-performance culture.

Benefits

  • Competitive hourly rate
  • 401K company match that vests immediately upon participation
  • Team bonus opportunities
  • Generous PTO
  • Flexible attendance policy
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to Employee Resource Groups (BIPOC, women, veterans, parents, and LGBTQ+)
  • Inclusive, collaborative, and dynamic work environment
  • Fast-paced, mission-driven company
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