About the position
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.
Responsibilities
- Develop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey.
- Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies.
- Translate insights into actionable strategies and tactics.
- Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
- Develop and maintain strong client relationships as a key strategic and business partner.
- Manage smaller client engagements and support the senior team in the management of larger clients.
- Mentor junior strategists, providing guidance and feedback for professional growth.
- Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients' brand development and marketing approach.
- Continuously seek to improve client work, actively analyzing client challenges and opportunities.
- Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
- Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
- Participate in new business pitches, including market research.
Requirements
- 3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
- Proven experience in developing and executing successful engagement and omnichannel strategies.
- Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
- Experience in managing and mentoring junior team members, providing guidance and support for professional development.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
- A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
- A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
- A proactive and results-oriented mindset, with a passion for driving client success.
Benefits
- Full spectrum of group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Culture of real-time feedback and growth-oriented mindset.
- Training opportunities through VML and WPP.
