Associate Director, Creator Strategy & Partnerships

Warner Music•Los Angeles, CA

5d•Onsite

About The Position

The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling. The global catalog roster includes such legacy artists as Led Zeppelin, Madonna, David Bowie, The Smiths, Talking Heads, Grateful Dead & more. Lead the global creator partnerships strategy for Global Catalog artists, developing scalable frameworks, agency partnerships and best practices that maximize the impact of creator investment across the roster. This role serves as the strategic owner of creator marketing within Brand & Audience Services, partnering closely with Brand, Paid Media, Direct to Fan & Creative teams to identify opportunities, evaluate performance, manage agency partnerships and ensure creator activity is aligned with artist objectives and broader audience growth strategies. This role focuses on creator strategy, agency management, operational excellence, measurement & innovation across a high volume of campaigns and artist priorities.

Requirements

Deep and current expertise in global pop culture, emerging trends, and fan behavior, translating insights into proactive creator strategy.
Experience managing agency relationships, evaluating partner performance and operating across multiple concurrent campaigns
Ability to balance strategic thinking with operational execution across a high-volume artist roster
Demonstrated leadership in strategic problem-solving and a commitment to delivering high-quality, high-impact results in a fast-paced, high-volume environment.
Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short-form video platforms (e.g., TikTok, Reels, Shorts).
Demonstrated ability to oversee content briefs, timelines, deliverables, and approvals, ensuring alignment with artist identity and campaign goals.
Expert command of performance analytics, with the ability to define key metrics, leverage deep insights, and implement data-driven strategic pivots to maximize creator effectiveness and ROI.
6+ years experience across creator marketing, influencer strategy, digital partnerships, audience development or related disciplines , ideally within music, entertainment, media or culture focused organisations

Responsibilities

Establish and drive the overarching global creator strategy for catalog artists, setting the vision and framework for all creator programs across short-form platforms (TikTok, Reels, Shorts, etc.).
Serve as a thought leader, leveraging tools, data, and insights to anticipate creative trends and define new, high-impact topics that connect artists and culture.
Establish best practices, measurement standard and operating principles for creator investment
Partner with brand teams to identify creator opportunities aligned to audience strategy and audience objectives
Lead relationships with creator agencies and strategic creator partners
Evaluate agency performance, capabilities, and commercial effectiveness
Standardize briefing, reporting and measurement frameworks across creator partners
Define success metrics and reporting standards for creator campaigns
Monitor developments across the creator ecosystem and identify emerging opportunities, tools & platforms
Pilot new creator approaches and partnership models that improve impact and efficiency
Lead high-level negotiations and develop long-term relationships with key agency partners and creators, defining the best terms and ensuring a pipeline of top-tier talent.
Provide senior-level consultation to campaign leads and cross-functional teams to ensure creator output is seamlessly integrated and strategically aligned with overarching artist narratives and campaign objectives.
Stay abreast of compliance, governance as well as innovation in the evolving creator economy