Associate Director, Brand Experience Integrator, Cleaning

About the position

The Brand Experience Integrator plays a pivotal role within the US Cleaning business unit, driving growth by developing and executing comprehensive full-funnel demand plans. As a key strategic partner, this position serves as a vital liaison between national marketing and sales teams, ensuring the seamless integration of the consumer experience across all stages of the funnel. The Brand Experience Integrator is responsible for maintaining continuity, quality, efficiency, and ultimately delivering plans that align with business objectives. This role demands exceptional orchestration, navigation, and collaboration with leadership, as well as strong partnerships with Brand, Brand Engagement Subject Matter Experts, Sales, Shopper Experience, and various agency partners. As a central point of contact, the Brand Experience Integrator must effectively influence leadership, peers, and cross-functional teams to drive alignment and execution. Additionally, this position brings expertise in developing impactful merchandising and promotional strategies that support overall business goals.

Responsibilities

• Own the development of full-funnel and ecommerce acceleration strategies, influencing decisions, priorities, and budget allocations during the planning process to ensure robust and effective plans.
• Collaborate with Sales to build key materials that communicate marketing goals and strategies to the sales organization and retail partners.
• Drive cross-functional collaboration within the business unit (BU) and Local Engagement Representatives (LERs) to build and execute comprehensive, integrated marketing plans.
• Ensure seamless execution, activation, and sharing of insights and learnings across teams.
• Maintain transparency and tracking of the holistic budget, ensuring alignment with strategic goals.
• Partner with Insights, Brand Engagement/Brand teams, and key retailer teams (both internal and agency) to develop comprehensive learning and measurement plans.
• Capture insights and make actionable recommendations for continuous improvement in collaboration with key subject matter experts.
• Collaborate with key brand experience agencies to ensure alignment on marketing strategies and effective campaign execution.
• Establish mechanisms to share, educate, and communicate business priorities, campaigns, and performance with Center of Capability teams.
• Enable bridging of capability gaps between national marketing and retailer teams to improve overall performance and alignment.

Requirements

• 9+ years of marketing experience, including time spent in sales and/or shopper experience roles, with a strong track record of success in driving business results.
• Proven experience translating business strategy into actionable marketing and sales initiatives that effectively engage and reach the consumer.
• Niche knowledge in shopper marketing, including national promotions, e-commerce strategies, digital shelf management, and agency partnerships.
• In-depth understanding of customer needs across key retailers such as Walmart, Target, Amazon, Costco, and/or Grocery.

Nice-to-haves

• MBA is a plus

Benefits

• Comprehensive health plans
• Market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits