Associate, Advisor Marketing

Canaccord Genuity Group Inc.Toronto, ON
CA$80,000 - CA$85,000Onsite

About The Position

Canaccord Genuity (CG) is a leading independent full-service financial services firm, with operations in two principal segments of the securities industry: wealth management and capital markets. CG is driven by an unwavering commitment to build lasting client relationships – we achieve this by generating value for our individual, institutional, and corporate clients through comprehensive wealth management solutions and investment banking services. We are a leading independent wealth management firm in Canada, and the leading mid-market provider of investment banking advisory, equity research, sales and trading services for corporations and institutions. We pride ourselves on understanding our clients’ needs and providing innovative, bespoke solutions. Our entrepreneurial and friendly team will challenge you to learn and grow every day. We value excellence and collaboration. We’re looking for talented people who thrive in a dynamic environment and want to have an impact with innovative ideas and best practices. At CG, we believe that diversity across our business strengthens our client relationships and enables more innovative solutions. We strongly encourage applications from all qualified individuals regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. CG provides an accessible candidate experience. If you need any accommodations throughout the interview process and beyond, please let us know. We're looking for a digitally fluent, execution-oriented marketer to join our Advisor Marketing team as a Digital Marketing Associate. Reporting to the Senior Manager, Advisor Marketing, this role is the engine behind how our advisors show up online, owning website development, running lead generation campaigns, and helping translate advisor brands into marketing that actually works. This is a role with real ownership from day one and a clear path to grow. If you're 3-5 years into your marketing career, you love building things, and you want to work in an environment where your output is visible and your impact is measurable, we want to hear from you.

Requirements

  • Bachelor’s degree or College Diploma in Marketing, Design, Fine Arts, or a related field.
  • 3+ years of marketing experience focused on client management in the wealth management industry, gained either on the client side or within an agency environment.
  • Expertise in leading digital and social content initiatives, supported by strong writing and creative skills; design experience is an asset.
  • Excellent verbal, written, and visual communication skills, along with strong project and time management abilities.
  • Proven ability to manage multiple projects simultaneously, including gathering stakeholder input, coordinating reviews, and delivering high-quality, on-brand outputs within deadlines.
  • Collaborative team player with experience working across or leading cross-functional teams.
  • Hands-on, adaptable, and able to thrive in fast-paced, entrepreneurial environments.
  • Passionate about communications and problem-solving, with a proactive, creative, and entrepreneurial mindset focused on continuously improving marketing effectiveness.

Nice To Haves

  • Experience with Meta ad campaigns.
  • Exposure to compliance review processes for marketing materials.
  • Familiarity with wealth management or financial services marketing.

Responsibilities

  • Own advisor website development end to end, from new builds and redesigns to ongoing updates and content refreshes, ensuring every site is on-brand, compliant, and built to convert.
  • Use Figma and Canva templates to develop high-quality marketing and design assets, including social posts, digital graphics, presentations and advisor-facing materials.
  • Track ad campaign performance and translate analytics into actionable insights and optimization recommendations.
  • Assist in the development and execution of lead generation campaigns, including developing campaigns, working with design to develop creative, and setting up email journeys.
  • Write clear, compelling copy for advisor websites, pitch decks, client communications, and marketing materials.
  • Work with advisors to define and articulate their value proposition, positioning, and target audience.
  • Create client-facing assets including PDFs, newsletters, and video scripts for both prospect and client audiences.
  • Build and refine presentation decks that translate complex investment ideas into visually engaging narratives.
  • Ensure all materials meet brand standards and compliance requirements.
  • Build and maintain tracking dashboards and reporting tools to monitor campaign and marketing performance.
  • Work independently across a range of projects, exercising sound judgment and flagging issues proactively.

Benefits

  • We value excellence and collaboration.
  • Our entrepreneurial and friendly team will challenge you to learn and grow every day.
  • This is a role with real ownership from day one and a clear path to grow.
  • If you're 3-5 years into your marketing career, you love building things, and you want to work in an environment where your output is visible and your impact is measurable, we want to hear from you.
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