Assoc Director, Product Management Capital & Wearables

Masimo•Irvine, CA

9d•Onsite

About The Position

The Associate Director will help define new product opportunities for capital and wearable solutions and will lead the transformation of newly approved product opportunities/concepts through the development process to regulatory submission and commercialization. The position will represent Global Marketing in cross-functional core teams and work alongside the global marketing team and commercial teams. To excel in this position and advance in the company, the Associate Director must develop close, productive relationships with the fellow marketing team members, regulatory, clinical, the field organization, Key Opinion Leaders (KOLs) and other clinicians/customers. As this is a global role, with stakeholders in the US, Europe, Canada, JPAC, Latin America and Middle East and Africa, a willingness to be flexible with hours is a requirement.

Requirements

10+ years of experience in the medical device industry that includes robust upstream marketing experience.
Experience in both hardware and software product development is highly desirable.
Demonstrated success in leading new product introductions, including product opportunity assessments through launch planning and execution, preferably into a high-growth and highly competitive markets
Global experience preferred.
Downstream medical device product marketing and commercial launch experience
Deep functional marketing experience and skills: development and execution of strategic marketing plans, launch plans, communication plans, opportunity assessments/business cases, pricing strategy, customer segmentation, positioning strategy
Strong influence management skills—effectively influences a wide variety geographies/culture including Europe, Asia Pacific, Japan, Australia and Canada and functions including regulatory, sales, marketing, research, manufacturing and other cross functional partners.
Uses conflict resolution skills to achieve results through cross functional groups.
Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.
Ability to communicate franchise dynamics through business presentations to senior management.
Strong team player—ability to work as a key member of the global marketing team who is accountable to global marketing team as well as the product division and geographical marketing
Strong leadership skills—ability to function as the marketing “lead” on the product and pipeline development
Project management skills to manage complex projects and programs.
Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
Analytical skills to develop therapy and disease models, market
Able to travel up to 30% of the time

Nice To Haves

MBA preferred

Responsibilities

Lead the development of customer needs and user requirements for key products
Partner with global commercial teams to understand market dynamics, product acceptance and continually monitor customer needs
Lead the development of recommendations for technical product direction, including design trade-offs to ensure voice of the customer (VOC) throughout the product development process
Partner with clinical and regulatory to ensure market and customer needs are reflected in clinical and regulatory strategies
Develop business and marketing plans including pricing strategies, development of product positioning and messaging and commercialization plans in close collaboration with the Global Marketing team members and the commercial team.
Develop competitive analysis and communicate competitive product introductions, positioning, pricing strategies, and field tactics as it relates to our portfolio and pipeline to help inform strategic direction
Stay well informed regarding product issues in the field to help determine needs for product changes or enhancements
Manage product phase-in, phase-out and be responsible for supporting the global S&OP process