Assistant Tasting Room Manager - Denner Vineyards

E. & J. Gallo Winery•Paso Robles, CA

5d•Onsite

About The Position

As an Assistant Manager in the Tasting Room, you will play a key leadership role in delivering memorable guest experiences that reflect the heart of the Denner brand. You will help guide daily tasting room operations while supporting a team of experience professionals who bring our wines, stories, and hospitality to life. Through thoughtful leadership and strong operational execution, you will help ensure each guest interaction builds loyalty, drives sales, and reinforces our brand standards. In this role, you will partner closely with leadership to plan and execute daily operations, special events, and wine club experiences. You will lead by example on the floor, demonstrating strong product knowledge, engaging presentation skills, and a commitment to exceptional service. You’ll support staffing, scheduling, onboarding, and training while ensuring compliance with policies, procedures, and regulatory requirements. You will also contribute to the business side of the tasting room by supporting sales performance, inventory management, reporting, and operational efficiency. By coaching and developing team members, monitoring performance, and helping implement strategic initiatives, you will directly influence guest satisfaction, wine club growth, and overall tasting room success. This role is ideal for a hospitality leader who thrives in a fast-paced, guest-focused environment, enjoys developing people, and is passionate about wine, service, and creating elevated experiences.

Requirements

High school diploma or State-issued equivalency certificate plus 8 years of wine sales, luxury sales, brand marketing or hospitality experience reflecting increasing levels of responsibility; OR Associate’s Degree plus 6 years of wine sales, luxury sales, brand marketing or hospitality experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of wine sales, luxury sales, brand marketing or hospitality experience reflecting increasing levels of responsibility.
Required to be 21 years of age or older.
Required to work weekends and a flexible schedule.
Required to lift and move cases of product weighing up to 45 pounds.
Skilled in reading, comprehending, interpreting and executing simple instructions, short correspondence and memos.
Skilled in writing simple correspondence.
Skilled in adding, subtracting, multiplying and dividing using whole numbers.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
Required to be 18 years or older.

Nice To Haves

Bachelor’s degree plus 6 years of wine sales, retail sales, or hospitality experience.
Possession of CSW, Certified Sommelier or WSET Advanced Certifications.
Detailed knowledge of wine and wine production, with strong presentation and customer engagement skills.
Proficiency in CRM, POS, Salesforce, and Microsoft Office applications, with a strong understanding of tasting room compliance and operations.

Responsibilities

Guide daily tasting room operations.
Support a team of experience professionals.
Ensure each guest interaction builds loyalty, drives sales, and reinforces brand standards.
Partner with leadership to plan and execute daily operations, special events, and wine club experiences.
Lead by example on the floor, demonstrating strong product knowledge, engaging presentation skills, and a commitment to exceptional service.
Support staffing, scheduling, onboarding, and training.
Ensure compliance with policies, procedures, and regulatory requirements.
Support sales performance, inventory management, reporting, and operational efficiency.
Coach and develop team members.
Monitor performance.
Help implement strategic initiatives.