US Bank - New York, NY

posted about 1 month ago

Full-time - Senior
New York, NY
Credit Intermediation and Related Activities

About the position

U.S. Bank is seeking an experienced attorney to join the Law Division team supporting our Corporate Marketing division. This role will work with our Marketing and Analytics division and business unit marketing teams on traditional, digital and social media marketing and advertising matters. The position reports directly to the Senior Associate General Counsel - Marketing and offers candidates a career with exposure to a variety of marketing and advertising related legal issues and transactions. We are looking for an individual who can work independently but collaboratively in a fast-paced and collegial team environment. Successful candidates for positions in the U.S. Bank Law Division consistently provide excellent advice and guidance to clients and colleagues on a variety of legal matters. They build trusting relationships that allow the business to make well-informed decisions. They work to attract, retain, and develop great people in an inclusive environment where each person is valued for the distinct skills and attributes they bring to the group. Meaningful collaboration, participation in the community, and investment in the development of the Law Division are expected from candidates.

Responsibilities

  • Key partner to marketing team advising on traditional and digital marketing and advertising initiatives, telephone and email marketing, promotional content development, media campaigns, content creation, sweepstakes and other prize promotions, and website content.
  • Review, draft and negotiate a wide range of marketing and promotion agreements including sponsorship agreements, social media content and influencer agreements, and AdTech/MarTech agreements.
  • Review and advise on customer-facing marketing and sales materials for false advertising, claim substantiation, IP, and right of publicity issues.
  • Stay abreast of relevant market, legal and regulatory developments affecting marketing practices.
  • Partner with the U.S. Bank Risk team and other members of the U.S. Bank Law Division (e.g., Privacy & Data Legal; Trademark Legal; etc.).
  • Advise client groups on regulatory and compliance issues related to advertising, marketing and promotional practices including consumer protection issues and issues related to the Telephone Consumer Protection Act (TCPA), CAN-SPAM ACT and other relevant laws and regulations including state law telemarketing and spam-related Legislation.
  • Advise on the utilization of generative artificial intelligence as it relates to the creation of marketing materials.

Requirements

  • Law degree
  • Licensed by and in good standing with the appropriate state bar association or other appropriate state attorney licensing authority
  • 8+ years of relevant marketing and advertising legal experience in-house or at a law firm
  • Familiarity with the digital marketing ecosystem
  • Ability to collaborate confidently and effectively with a diverse range of stakeholders
  • Ability to work across business lines at senior levels to influence and effect change to achieve common goals
  • Ability to assess risks and provide thoughtful advice in a fast-paced environment
  • Ability to work with minimal supervision and exercise independent judgment and discretion
  • Strong written, verbal, and interpersonal communication skills

Nice-to-haves

  • Experience representing financial services clients is preferred

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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