Assistant Event Marketing Manager

$36,000 - $36,000/Yr

Leaffilter North - Green Bay, WI

Full-time - Entry Level

Green Bay, WI

Specialty Trade Contractors

About the position

The Assistant Event Marketing Manager at Leaf Home is responsible for leading a team of event marketers to enhance brand awareness and generate sales leads in the local market. This role involves managing event logistics, budgeting, and staff training while ensuring successful execution of various marketing initiatives at direct-to-consumer events.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Responsible for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads.
• Assist in distributing event marketing material and equipment set up and tear down.
• Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
• Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Travel within the assigned territory as needed.
• Performs other duties as assigned by supervisor.

Requirements

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• Experience within event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with limited/single market budgeting and planning in multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver's license.
• Must have reliable transportation to/from job site to perform job duties.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice-to-haves

• Previous management position in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Benefits

• Industry-best compensation packages
• Fully paid health, dental, and vision insurance
• 401k with company match
• Paid Time Off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace
• Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee