About the position
The Regional Sales Coordinator is responsible for driving bulk ticket sales and group bookings across Meow Wolf's Santa Fe, NM and Grapevine, TX locations. This role focuses on selling tickets in volume to schools, corporate groups, and travel partners to meet sales goals, while identifying creative opportunities to expand group sales channels. The Regional Sales Coordinator works closely with internal teams to provide a seamless booking process, manage calendars, and support the overall growth of group sales revenue. This position requires a proactive approach, exceptional client communication, and a strong sales focus to drive results.
Responsibilities
- Proactively drive group sales to meet and exceed targeted goals for corporate, travel, and social group business segments.
- Actively identify and pursue new group sales opportunities across the two Meow Wolf locations (Santa Fe, NM and Grapevine, TX).
- Develop and maintain relationships with clients to encourage repeat business and referrals.
- Process incoming RFPs for groups.
- Actively sell group bookings to meet or exceed set sales goals.
- Partner closely with the Regional Sales Manager to identify opportunities to convert group bookings into private events.
- Provide detailed hand-offs and support to ensure a smooth transition from group sales to private event planning.
- Collaborate with internal stakeholders, including the Marketing, Operations, and Event teams, to align sales strategies and deliver a seamless guest experience.
- Work with Leadership to create exclusive ticket products and event add-ons to drive sales.
- Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and report on sales performance.
- Provide regular updates and reporting on group sales performance, pipeline, and key opportunities.
- Share insights, analysis, and recommendations to optimize sales channels and increase conversion rates.
- Partner with the Sales and Marketing teams to ensure group sales have appropriate tools, collateral, and resources to attract and convert clients.
- Contribute ideas for promotions, campaigns, and events to support group sales efforts.
- Coordinate logistics for confirmed group bookings, ensuring exceptional client communication and satisfaction.
- Oversee post-event follow-ups, including gathering feedback, processing invoices, and generating repeat business opportunities.
- Manage administrative needs for events and groups, including placing holds, updating internal calendars, managing contracts, and processing payments.
Requirements
- 2-4 years of experience in group sales, event sales, or a related field, ideally within entertainment, hospitality, or experiential venues.
- Experience in exhibit/attraction operations preferred.
- Experience in sales channels such as schools, groups, and hotels strongly preferred.
- Relationships in the local community, including travel, hotels, and other sales channels.
- High school diploma/GED required.
- Valid Driver's License required.
- Proven track record of meeting or exceeding sales targets and driving revenue.
- Excellent organizational and project management skills, with the ability to handle multiple priorities.
- Proficiency in CRM tools such as TripleSeat, Salesforce, or similar platforms.
- Self-motivated, adaptable, and solution-driven in a fast-paced work environment.
- Strong problem-solving skills, attention to detail, and ability to handle sensitive tasks confidently.
- Exceptional communication skills (verbal and written) and a client-first approach.
- Computer savvy and capable of learning new systems and tools quickly.
- High level of professionalism, enthusiasm, and a guest and team-forward mindset.
Benefits
- Medical Insurance options: PPO & HSA
- Dental & Vision Insurance
- 401k Retirement Plan
- Company Paid Life Insurance Policy & Long-Term Disability Coverage
- Voluntary Short-term Disability & Critical Illness Policies
- Company Paid Employee Assistance Program
- Paid Parental Leave for 12 weeks
- Discount off Meow Wolf Gift Shop Merch
- Admission to Meow Wolf attractions for employees and guests
