Analyst, Marketing Automation and Email

Fairstone Bank•Toronto, ON

1d•CA$60,000 - CA$75,000•Hybrid

About The Position

Fairstone is seeking an experienced Digital Marketer with a focus on Marketing Automation and a strong emphasis on Email Marketing. You will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, HT, Oaken, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day Marketing Automation operations, including promotional email campaigns, campaign measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of successful email campaigns. Reporting to the Director, Digital Marketing, this role has the following responsibilities:

Requirements

Bachelor’s degree or College diploma in Marketing, Business, or related field
2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns
Experience with Braze platform preferred
Familiarity with HTML, CSS and Liquid Syntax is a plus
Experience in planning and executing customer journey maps, tracks, and triggers
Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities.
Superior oral and written communication skills.
Financial services industry background is an asset.
French language skills are an asset.
Experience in managing and executing B2C email campaigns
Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns

Nice To Haves

Experience with Braze platform preferred or one of the following: Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and/or any leading customer engagement platforms
Familiarity with HTML, CSS and Liquid Syntax is a plus

Responsibilities

Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention
Build and execute promotional email campaigns and customer lifecycle journeys, identify opportunities for optimization, including customer segmentation strategies
Implement A/B testing strategies to enhance campaign performance
Conduct thorough testing and QA for all marketing automation and email campaign activities
Collaborate with the Analytics team to implement personalization strategies, tailoring customer interactions based on preferences and behaviour
Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement
Troubleshoot and resolve delivery issues with internal and external teams
Assists the Marketing Automation specialist in developing new experiences and customer journeys
Co-own prioritization planning for new requests and maintain ongoing documentation processes as business needs evolve
Create and deliver reports on email marketing initiatives to key stakeholders
Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth
Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed