Analyst, Inventory Enablement & Optimization
Roku - New York, NY
posted about 1 month ago
About the position
Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Responsibilities
- Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield.
- Help drive analysis of our programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends.
- Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
- Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible.
- Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types.
- Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives.
- Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations.
- Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
- Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation.
Requirements
- 4+ years of experience in digital advertising in a programmatic, yield, or data analytics role.
- Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
- Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV a plus.
- Excellent command of Excel, understanding of SQL (or willingness to learn) and working with large datasets.
- Experience creating reports with data visualization platform like Tableau, Looker, etc.
- Analytical, project management, and detail-oriented personality.
- Self-starter, comfortable working autonomously in fast-paced, growing environment.
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
