Senior Marketing Manager AIO Strategist

Sophos

25d•$125,000 - $213,000•Remote

About The Position

Sophos is hiring an AIO (AI Optimization) Strategist to own how Sophos shows up and gets cited across AI search and answer engines. This is a new role and the first dedicated hire of a planned AIO/GEO function inside Sophos Growth Marketing. This role requires a deep understanding of AI and large language models, including how they retrieve, rank, summarize, and cite information, supported by a strong technical SEO foundation. The AIO Strategist will build and run Sophos's AIO program end to end, defining the operating model, building the roadmap, and measuring visibility and citation across various AI platforms.

Requirements

3-5 years of hands-on, AI-first experience in GEO, AEO, LLMO, AI search strategy, prompt engineering, RAG content architecture, or applied AI in a marketing/search context.
Practical understanding of LLM behavior, including RAG, embeddings, context limits, citations, hallucinations, and the distinctions between training, fine-tuning, and grounding.
Strong technical SEO foundation, including structured data (JSON-LD), crawlability and indexability, site architecture, Core Web Vitals, internal linking, log analysis, robots.txt/sitemaps, and Search Console.
Experience with AI citation tracking tools (e.g., Profound, Peec AI, Goodie, Otterly, Athena HQ, BrightEdge AI) or a comparable custom solution.
Hands-on prompt engineering experience across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot), using LLMs as research, analysis, and content-engineering tools.
Strong analytical skills, including GA4, Search Console, KPI design, and separating visibility signals from pipeline impact (advanced spreadsheet skills required; SQL a plus).
B2B experience, ideally in B2B SaaS, technology, or cybersecurity, with familiarity with complex, multi-stakeholder buying journeys.
Independent judgment and a defensible point of view in an emerging, noisy discipline.

Nice To Haves

Experience in cybersecurity or highly technical buyer markets.
Familiarity with channel, MSP, or MSSP go-to-market models.
Experience building a new function or program from scratch.
Proven cross-functional influence without direct authority.
Public thought leadership in AI search, GEO, AEO, or LLMO (writing, talks, podcasts, OSS, audits, or prompt libraries).
Experience with enterprise, headless, or composable CMS platforms.
Working knowledge of agent-based AI workflows and AI agent content consumption.

Responsibilities

Define Sophos's AIO operating model, including measurement, citation earning strategies, investment areas, and integration with SEO, content, PR, analyst relations, and product marketing.
Build the roadmap and vision for the AIO program, providing clear opinions on strategic direction.
Establish and manage a visibility tracking system for AI surfaces, including prompts, platforms, metrics, and reporting cadence for leadership.
Engineer Sophos content (website pages, comparison content, customer stories, research, blog posts) to be retrievable, extractable, and citable by LLMs.
Develop and execute a coordinated citation-seeding program in collaboration with PR, Analyst Relations, Social Media, and Customer Marketing.
Conduct continuous competitive intelligence monitoring across AI surfaces to identify performance gaps, misrepresentations, and structural opportunities.
Partner across Strategic GTM, Growth Marketing, Regional Marketing, and the Sophos Senior Management Team to drive AIO strategy.
Educate internal teams on AIO through brown-bags and playbooks.
Represent Sophos externally as the company's AIO voice at industry events, on partner content, and in analyst briefings.