Ad Ops Specialist, Display
System1 - Los Angeles, CA
posted 1 day ago
About the position
System1 is an Industry-leading omnichannel digital marketing platform, powered by Machine Learning and AI, that monetizes internet traffic by putting the right ads in front of the right people at the right time. We own some of the best and fastest-growing brands and products on the Internet across three primary areas - publishing, search and applications. Our publishing websites reach 120 million consumers each month and span across many verticals including health and wellness, automotive, personal finance, travel and entertainment. The Ad Operations Specialist role supports the Display Monetization Team with campaign management, yield optimization and programmatic operations for display advertising on System1's portfolio of digital properties. The ideal candidate will have experience supporting programmatic businesses from the publisher and/or ad network perspective.
Responsibilities
- Support the Display Monetization Team in campaign setup, management, and optimization.
- Onboard and set up ad campaigns across various platforms.
- Implement, test and troubleshoot advertising campaigns, creatives, tags and data targeting solutions.
- Support the onboarding of new programmatic campaigns and ad partners and work closely with partners to ensure optimal performance.
- Identify and recommend new advertising solutions to Product that can help expand our advertising offering for advertisers.
- Support campaign planning by helping respond to RFPs and provide accurate inventory forecasts and rate guidance for advertising campaigns.
- Manage yield experiments via vendor platforms pertaining to floor pricing, ad formats, page layouts and data signals.
- Support A/B split tests with Product on new monetization opportunities.
- Set up and deliver performance reports, monitor KPIs and provide insights on revenue and performance trends.
- Analyze and reconcile 3rd party measurement discrepancies.
- Collaborate with the Finance team on month-end billing processes.
- Work within various platform consoles such as Assertive Yield, Google Ad Manager and Amazon TAM to configure inventory, track performance, and optimize yield.
Requirements
- Strong understanding of direct and programmatic ad campaigns and familiar with setting up, optimizing and troubleshooting PMPs.
- Knowledge of the digital advertising ecosystem, programmatic vendors and publisher advertising tools.
- Experience identifying and escalating issues pertaining to ad delivery.
- Ability to identify insights and analyze data to assess display performance and revenue trends.
- Degree in Communications, Business, Advertising or a related field
- 2+ years experience working in programmatic advertising, ideally for a digital publisher or advertising network
- Experience with ad trafficking, campaign management or display sales support.
Benefits
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
