Acquisition Strategy Senior Manager

About the position

We are looking for a Senior Manager with rich experience in budget and investment management to lead our Casino media investment planning and strategy; setting channel targets by state steeped in data and sound commercial reasoning. The role will also be responsible for progressing our media modeling and reporting infrastructure alongside our Media & Data Science teams, delivering meaningful insights about our media mix that will drive meaningful revenue growth. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Responsibilities

• Deliver investment targets to the Casino Media Team, collaborating with channel leads to continually refine targets and deliver best-in-class paid media.
• Lead the media testing roadmap, delivering actionable incrementality insights that accelerate our understanding and the efficiency of our investment.
• Collaborate with the Data Science and Media Operations team to further deepen our understanding and deployment of Media Mix Modelling across paid channels.
• Lead and refine our approach to attribution.
• Work closely with the Commercial, Forecasting and Finance teams to ensure our investment strategy aligns with broader business priorities.
• Lead the analysis and reporting of our overall investment deployment and strategy, sharing and presenting information from key programs to audiences of differing seniorities.
• Evolve our understanding of the competitive landscape, providing guidance to the team on suggested investment adjustments based on media pressure seen in market.
• Manage & integrate external partners within different business areas to elevate the results from paid media.
• Comprehensively document best practices, tactics and topics for the wider team to use as a resource.

Requirements

• 6+ years’ experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC, ROAS & LTV).
• Meaningful experience managing paid media channels and managing large multi-million-dollar budgets.
• Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side.
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management.
• Strong knowledge of attribution models and measurement methodologies across various media platforms.
• Experience building a strong measurement practice across audience segmentation analysis, tactic evaluation, testing roadmaps, and incrementality testing.
• Advanced Excel skills preferred.
• Ability to succinctly communicate both verbally and in writing and provide clear direction on projects.
• Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally.
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.

Nice-to-haves

• Knowledge or understanding of the business and culture of sports and gaming preferred.
• Experience working across multiple businesses within a larger corporate structure is preferred.
• Willing to work nontraditional hours, including weekends and evening shifts when applicable.

Benefits

• Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.