Account Director, Influencer Strategy

About the position

The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing.

Responsibilities

• Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients.
• Partners with cross-functional leads—including Creative, Analytics, Paid Media, and CX teams—to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations.
• Drives communications in tactical planning, acting as a representative for influencer marketing capabilities.
• Champions innovative approaches, leveraging emerging platforms, AI-driven insights, and trend forecasting to future-proof strategies.
• Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and the ability to execute quick-turn activations.
• Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth.
• Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships.
• Reviews campaign briefs, align teams, and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution.
• Mentor internal team, sharing best practices and emerging trends to elevate influencer marketing expertise.
• Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.

Requirements

• 8+ years of experience in influencer marketing, digital strategy, or a related discipline.
• Proven experience in high-level client engagement, strategic consulting, and cross-functional collaboration.
• Strong understanding of influencer marketing trends, emerging platforms, and measurement frameworks.
• Ability to drive measurable results and demonstrate the business impact of influencer campaigns.
• Excellent leadership, communication, and problem-solving skills.
• Experience mentoring and developing teams, fostering a culture of growth and innovation.
• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders.
• Strong analytical mindset with proficiency in data-driven decision-making.
• Familiarity with influencer marketing platforms, CRM tools (CIQ), and industry-standard analytics solutions.

Nice-to-haves

• Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.).
• Understand the role and importance of diversity, equity & inclusion (DE&I).
• Deep understanding of the influencer landscape is required.
• Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders).
• Experience working with RFPs and meeting with leading tech companies to understand their services.
• Ability to lead effectively in the client’s and agency’s best interests.
• Experience building engaged audiences on digital & social platforms.
• Ability to build client presentations that tell smart, compelling stories.
• Willingness to learn a little bit of everything and open to take on anything.

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit