About the position
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As an Account Coordinator on our Performance Marketing team, your role involves supporting the Campaign Account Manager and assisting in various aspects of influencer marketing campaigns to ensure their successful execution. This position will support our Affiliate Marketing Platform, Mavely.
Responsibilities
- Collaborate with the Campaign Account Manager to understand campaign objectives, target audience, and messaging.
- Research and identify suitable influencers based on campaign requirements, audience demographics, and brand alignment.
- Manage small-scale campaigns end-to-end with oversight from Campaign Account Manager.
- Establish and maintain relationships with influencers and other relevant stakeholders.
- Maintain positive relationships with influencers, acting as their main point of contact.
- Provide influencers with campaign briefs, guidelines, and creative assets, and ensure timely delivery of content.
- Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships.
- Negotiate and manage influencer contracts, budgets, and deliverables.
- Develop creative campaign concepts and strategies that align with brand values and goals.
- Assist in the coordination of campaign logistics, including campaign set up, content review and timelines.
- Monitor campaign performance metrics and assist with wrap report creation and payouts.
- Review influencer-generated content to ensure it aligns with brand guidelines, messaging, and legal and FTC requirements.
- Ensure compliance with advertising regulations and disclosure guidelines for sponsored content.
- Foster strong relationships with influencers, affiliates, and partners.
- Provide timely communication and support to address inquiries and concerns.
- Assist and support the Campaign Account Manager by addressing inquiries, providing support, and resolving issues.
- Coordinate cross-functional teams to support campaign execution.
- Communicate campaign updates to all relevant parties under strict timelines.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- 1-2 years experience in influencer marketing and affiliate marketing, preferably in a similar role.
- Self-starter with strong accountability for owning projects end to end.
- Proactive, energetic attitude and desire to work in a fast paced, results-oriented and deadline-driven environment.
- Deep understanding of the influencer and creator commerce landscape.
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc).
- Experience in managing successful social/digital campaigns across social platforms.
- Comfortable in Google office suite and workspace.
- An aptitude for strategy with an innate passion for pop and Internet culture.
- Outstanding organization, time-management, and follow-through skills.
- Excellent communication skills and relationship focused.
Benefits
- Market-based & data-driven compensation approach.
- Bi-annual compensation evaluations including performance and market-related factors.
- Participation in various benefits plans as part of overall compensation package.
