Social Media Manager

We believe everyone should achieve career growth on their own terms. We aim to bring people tools and real-time guidance that empower them to build a career they love. We’re working towards providing people with a platform that enables confident career decisions from the day they start working to the day they retire. Companies have HR, but most consumers really only have Google. Does the idea of empowering every professional in the world with the tools, guidance, and community to grow their career appeal to you? Consider helping us deliver on our mission: enabling fulfilling careers by providing technology, content and support that travels with YOU from job to job.

We are looking for a Social Media Manager to support the architecture and execution of all social media efforts across Teal’s owned channels and social media platforms. The will be fully remote within the U.S. and will report to the Head of Brand & Content Marketing.

Job Description

Responsibilities:

  • Ideate, concept, and create organic written and video content (primarily short-form) for Teal’s social media accounts, including TikTok, YouTube (+Shorts), LinkedIn, and Instagram, though platform scope may evolve over time
  • Own the social media content creation process end to end, partnering with the Growth team on strategy and then running point on planning, creating, posting, and analyzing content across multiple platforms
  • Measure and analyze the impact of social content and identify areas of improvement and iteration
  • Own the social media editorial calendar and ensure we’re tapping into themes, trends, and campaigns in a strategic manner 
  • Ensure all content is on-brand, consistent in style and quality, optimized for user experience across multiple platforms, and ties back into Teal’s broader business goals
  • Oversee social media community management, including responding to DMs and comments, engaging with followers and members, and serving as the eyes and ears of the brand on social channels through monitoring and social listening 
  • Identify on-brand influencer and content creator partnerships and brainstorm and execute campaign concepts
  • Optimize YouTube videos with SEO-informed titles, tags, keyword-rich captions, thumbnail images, etc. 
  • Collaborate with the Growth team to concept and create content based on broader team goals, campaigns, and initiatives
  • Working hands-on with various social media platforms, with a strong understanding of best practices for each channel and what each one requires for successful storytelling

Requirements:

  • 2+ years of experience managing and growing a brand’s organic social presence on TikTok and YouTube, ideally from the ground up and in the B2C space
  • Planning and executing organic social media campaigns and analyzing their effectiveness
  • Creating engaging written and video content and understand the why behind what’s most effective 
  • Being on camera (or are willing to be!) 
  • ​​Working autonomously, manage multiple projects, troubleshoot creative challenges and deliver on schedule
  • Video editing in mobile apps like CapCut, InShot, etc. 

Nice to Haves:

  • Experience working in a startup environment or an interest in working for a fast-paced, early-stage startup
  • Experience with SaaS and B2C marketing
  • Interest in the technology and career growth space
  • Experience in graphic design is a plus (Photoshop, Figma, Canva, etc.)
Start Application

What Awesome Looks Like:

At 1 month:

  • You have a good understanding of Teal’s current content strategy and processes, workflows, and team dynamics and are comfortably integrated into the team
  • You’ve audited the social content on Teal’s channels and have recommendations for how we can improve the content across those channels 
  • You’ve successfully created and published content to Teal’s channels and have fully taken over ownership of the social media editorial calendar

At 3 months:

  • We are in flow, moving at speed because of the prior foundational work, and getting into the rhythm of being a well-oiled content machine
  • You’ll advise on which social media content we should be creating across channels and finding creative ways to serialize it thematically to drive engagement and user sign-ups
  • We’ll see growth on TikTok and YouTube specifically that directly correlates to the strategy you’ve implemented

At 6 months:

  • Your work on the social media front has helped us double our number of social media followers while maintaining above-average engagement rates 
  • You’re able to creatively iterate with the team to make suggestions about how we can take our social media strategy a step further, whether that means expanding to other platforms or trying different formats to reach new audiences

What We Offer:

  • Salary: $73,000
  • Incentive Stock Options proportionate to salary 
  • Fully remote work & remote office stipend (coworking, laptop, etc.)
  • No team meetings on Tuesdays, Thursdays & Fridays
  • Career development stipend + subscription to Reforge.com 
  • Unlimited vacation and sick days
  • 12-week paid parental leave (after 6 months at the company)
  • 80 - 100% coverage of health insurance (depending on chosen plan), commuter benefits & 401(k) benefits with company matching
  • Guaranteed 1-month severance if things don’t work out. You are trusting us with your career, and we want you to know we take it seriously.

You Have Experience:

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About Teal & Our Hiring Practices

Who We Are:

A small team of innovative, collaborative, and dedicated individuals passionate about helping people build meaningful careers. Our backgrounds range from architecture to digital design and from human resources to software engineering. We are travelers, pet lovers, musicians, parents, scuba divers, podcasters, readers, gamers, croquet players, and puzzle masters. We focus on aligning intentions, which typically results in fewer miscommunications, fewer meetings, and better outcomes. We adhere to a “what-by-when” mentality, which means the hours you keep are up to you, and we value your ability to set expectations and do your best to meet them.

Our Hiring Process:

Apply

  • We read every application and make our best effort to reply to everyone.
  • Please read the job description. We love when people strive but if you do not meet more than 50% of the requirements, we are less likely to respond. 

1st Interview

  • Goal: High-level qualifications & mutual fit
  • 30-minute Zoom with 1 Teal person
  • We make sure to reserve 10 minutes for your questions. 
  • We will provide the question and guidance in advance.

2nd Interview

  • Goals: Deeper understanding of your qualifications & skills
  • 1-hour Zoom with 1-2 Teal people
  • First 30 minutes we will dive into a past project
  • Second 30 minutes we will talk through a current Teal challenge (We focus on a problem, not a solution; we're not looking for free consulting)
  • All material will be provided in advance

Final Interview

  • Goal: Meet more of the Team
  • 30-minute Zoom with 1 to 2 Teal people

Our Operating Values:

  • Trust First
  • Take Initiative
  • There’s Got to Be a Better Way
  • Start & End With Intentions
  • Test & Learn Openly
  • No Prolonged Discomfort
  • Embrace Feedback

Commitment to Equal Employment Opportunity: (Come as you are. Feel welcome. Feel safe.) We are committed to safeguarding our workplace from all forms of discrimination and harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, military status, or family status. This commitment extends to all aspects of the employment relationship including recruiting, interviewing, selection, hiring, transfers, promotions, training, terminations, working conditions, compensation, and benefits.

Apply for this role

It won't take too long, we promise. All you'll need to do is answer a few questions and upload your resume. We hope to hear from you!